Moz Pro has long been one of the most recognized names in the SEO industry. Founded by Rand Fishkin, Moz helped shape the way we think about SEO tools, from keyword research and link building to site auditing and page optimization.
But is Moz Pro still a top-tier SEO platform in 2025? Let’s explore its features, performance, and whether it’s worth the cost today.
1. What Is Moz Pro?
Moz Pro is an all-in-one SEO toolset that helps users improve search visibility, monitor rankings, analyze backlinks, and perform technical site audits. It's especially known for its ease of use and reliable data, making it a popular choice among SEO beginners and agencies alike.
2. Core Features of Moz Pro
1. Keyword Explorer
Moz’s Keyword Explorer allows you to find keyword suggestions, analyze keyword difficulty, estimate monthly search volume, and evaluate CTR potential.
2. Site Crawl & Audit
Moz Pro performs weekly site crawls and identifies technical issues like broken links, missing title tags, duplicate content, and more. The tool also offers prioritization tips so you know what to fix first.
3. Rank Tracking
Track your rankings for selected keywords over time, both locally and globally. Moz Pro displays ranking fluctuations and gives insights into how your SEO efforts impact search visibility.
4. Link Explorer
Moz’s link analysis tool allows you to explore your backlink profile, find link-building opportunities, and analyze competitors’ link strategies. It provides metrics like Domain Authority (DA) and Page Authority (PA).
5. Page Optimization
The On-Page Grader reviews individual pages and suggests keyword placement and optimization tips to improve on-page SEO scores.
6. Custom Reports
Create white-label reports for your team or clients with performance metrics, SEO scores, and audit results.
3. Pros and Cons
Pros:
✅ Very beginner-friendly interface
✅ Accurate keyword data and suggestions
✅ Excellent site audits with easy-to-understand reports
✅ Domain Authority metric still widely trusted
✅ Offers a free MozBar Chrome extension
Cons:
❌ Link data isn’t as extensive as Ahrefs or SEMrush
❌ Slower updates for rank tracking compared to competitors
❌ Limited functionality in lower-tier plans
4. Pricing (2025)
Moz Pro has four subscription levels:
- Standard – $99/month: Best for beginners with basic tools
- Medium – $179/month: Most popular plan with full keyword and link data
- Large – $299/month: Ideal for in-house teams managing multiple sites
- Premium – $599/month: Advanced reporting and tracking for large agencies
Moz also offers a 30-day free trial, which is longer than most competitors.
5. Who Should Use Moz Pro?
- Beginners and solo marketers who need intuitive SEO tools
- Small agencies that manage a few clients
- Educators and students learning SEO basics
- Those who value Domain Authority and historical rank tracking
6. Final Verdict: Is Moz Pro Worth It in 2025?
Moz Pro remains a reliable and easy-to-use SEO platform, especially for newcomers or teams looking for a well-rounded toolset. While it may not have the depth of data that tools like Ahrefs or SEMrush offer, it still performs very well for keyword research, auditing, and tracking.
Its strength lies in simplicity and trustworthiness. If you’re not a data-heavy SEO expert and prefer clear insights and action plans, Moz Pro is a smart choice.